Target Audience and USP

Originally, we decided that our target audience should be around 12-20 year old females, which is the typical target audience for a teen angst film. However due to some dark themes within the film (the main character causing a car crash which consequently lead to her best friend’s death), we decided that the film certificate would be 15, meaning our target audience would be 15-20 year old females instead. This decision came from feedback from our classmates after we pitched our idea to them. Although this would perhaps limit the amount of people who would see the film, it is important that the film is only viewed by those it is appropriate for. 

Our USP is the fact that our target audience is different to other teen angst films, as the certification is a 15. 'Angus, Thongs and Perfect Snogging' is rated a 12, as is Wild Child, Mean Girls and Juno, which shows that the stereotypical target audience for films of this genre is 12-20.