Our Production Company name is 'Skyward Studios'. The name was chosen to suggest that the company is always improving and 'heading for the sky'. We wanted to use the sky in our logo as this fitted our name, and we also knew that we wanted a star, because this fits with the idea of the sky. This can be seen in our original logo plan.
The blue in the logo is bright and positive, and will draw people's attention to it. The gold writing connotes high quality and the serif font suggests the creativity that the company aims to demonstrate. In addition, we used a star to connote fame and success as well as the 'stars' in our productions. Although we liked this logo, we found that it was far too pixelated when we came to putting it into our film. Therefore, we had to redesign our logo.
Although we wanted to keep it fairly similar, it was decided that we would change the images on the logo to avoid it being too pixelated, as this would look unprofessional. Our final logo was very similar and we kept the key characteristics such as the gold serif writing and the blue background.
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