Evaluation 4: Who would be the audience for your media product?

Demographics

The film is aged at females between 15-20 year olds. Some of the themes within the film are too dark for anyone younger than 15. At 15, girls especially are becoming increasingly interested in fashion, make up and boys, while also beginning to value friendship more. 

It is mainly aimed towards females, like teen angst films stereotypically are. The main character is a teenage girl and the story follows her and her problems with trying to start afresh. It is aimed at working/middle class as the main character and her family are not upper class, and in fact struggle financially sometimes, making the film more relatable. The target audience would tend to only have a low level income, working a part time/saturday job. The film is aimed at all ethnicities, although potentially mostly British due to all the characters being British. The target audience members will be studying at GCSE/A Level/University.

Psychographics

The psychographics of our target audience includes many stereotypical features of a 'girly' teenager. For example, they enjoy socialising with friends, and may go with friends to see the film, and enjoy watching teen angst films and romantic comedies, meaning that they will want to come and see Rumour. They visit a lot of social media websites meaning that if we advertise properly they will have heard of and know a lot about the film, as well as being able to share views on it afterwards.