Saturday, 15 November 2014

Easy A Title Sequence



Easy A
0:09 - "Screen Gems, a Sony Pictures Entertainment Company."  centre of screen, sans serif font, blue text, no other text on screen
0:15 - "Screen Gems Presents" - no other text on screen so it is important, middle-left of the screen, in capitals which shows importance, "Screen Gems" is bigger, blue font, overlaying an establishing shot of a town
0:24 - "An Olive Bridge Entertainment Production" - sans serif font in white which contrasts with background and is not the same as previous titles, top of the screen, audience will pay attention because only important thing to look at
0:30 - "A Will Guck Film" - 'Will Guck' is bigger than the other text showing importance, in sans serif font, white font, 
0:35 - "Easy A" - Main title, both serif and sans serif font, white and red font, the 'A' is serif font to look like a girls handwriting relating to the characters, shoes in tree on the screen showing rebellion within school and characters/plot, school bell is heard connoting a school setting, previous shot shows of "Ojai North High School" setting the scene further.
0:45-1:41 - Cast names (e.g. Amanda Bynes, Thomas Haden Church) The names are placed within the scene suggesting that they are most likely cast names. They are spread throughout the shot, and can be seen via a PoV, suggesting that a student is walking through the grounds, all text in white, sans serif font and all same size showing that they are all as important, voice-over begins to set the story up.
1:44 - "And Emma Stone" - White font, sans serif font, title is next to character displayed in the shot which suggests it is her, both on floor showing she is perceived as inferior to other characters despite being the main character - she is the last cast title and is doing the voice-over .

2:20 - "Casting By Lisa Miller Katz csa" - bottom-left on screen shows less importance than the first few titles, sans serif font, white, characters arm covers the csa at one point.
2:31 - "Costume Designer Mynka Draper" - white text, sans serif font, side of the screen because events on screen are more important.
2:45 - "Music Supervisor Wende Crowley" - white text, sans serif font,to the side of the screen as less important than the content on the screen.
2:50 - "Edited By Susan Littenburg" - White text, sans serif font, bottom of the screen so still visible but again, not as important as screen content.
2:57 - "Production Designer Marcia Hinds" - White text, sans serif font, bottom of screen, out of the way of contents but still important enough to be shown.
3:10 - "Director of Photography Michael Grady"- White text, sans serif font, bottom of screen so less important and out of the way of the story, at an angle as if sitting on the ground, behind character as she covers it up at some points.
3:36 - "Produced by Zanne Devine, Will Gluck" White sans serif font, placed on a sign in the background to blend in with the scene and allows audience to pay attention to content on screen while keeping the title sequence interesting.
3:51 - "Written By Bert V. Royal" - White text, sans serif font, more central screen as it is a significant role in the film.
 

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