Sunday 1 February 2015

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?


Title


The first screenshot shows our film name: 'Rumour', as it appears in our opening scene. 'Rumour' is written in a sans serif font so that the title is clear and readable - it only comes onto the screen for a few seconds. The font size is larger to show its importance. It was positioned in the bottom left hand corner so that it didn't disrupt or block the footage, whilst still standing out due to it's size and colour. We decided to make the title lilac, as our target audience is teenage girls and purple is a stereotypical 'girly' colour.



Setting/Location

Screenshot 2 is of the first shot of our title sequence. It is clearly set in a school corridor - this is obvious due to the lockers. This automatically makes the film relatable for our target audience because those targeted will be at school or will have left in recent years. We also included other school related locations in our title sequence and opening scene including the common room and a classroom. 

Costumes and Props

We used a range of props in our title sequence and opening scene. The third screenshot shows papers being thrown as Megan falls over – this is an example of one of our props. The papers were used to emphasise Megan’s fall. Also in the shot another prop is visible (the row of lockers). The locker is important because they are stereotypically found in schools. Another prop we used that isn’t in the shot is a phone. Teenagers are stereotypically using their phones all the time so Megan using her phone in class is using a teen angst convention.


Camerawork and Editing

We used a dolly for almost our entire title sequence - first for tracking and then for a point-of-view shot. The fourth screenshot shows Megan as she is being tracked. This is not necessarily a convention of teen angst films that can be used or challenged, however tracking is used in the Easy A title sequence. Using the dolly was a good idea in principle and gave us a good overall effect however the footage was incredibly shaky meaning the title sequence didn't look as polished as we would have hoped. For filming the rest of the footage, we just used a camera and a tripod and the shots did not require tracking so they came out a lot steadier. We used a range of shots, which is common in teen angst films.


Title Font and Style

For the titles we used 2 different fonts; the role within the making film is written in a white, serif font to make it catch the viewers eye. The names are written in a block sans serif font so they are easy to read as this is most important. We used blocky coloured writing, inspired by the title sequence in Juno. We also tried to match the colour of the names with a colour used in the footage. We tried to match the colours to colours already on the screen in order to make the colours stand out further. This can be seen in screenshot 5 with the blue text matching the computer screens and the yellow matching the wall.

Story and How the Opening Sets It Up

Screenshot 6 shows a phone, with a text conversation on it. Many teen angst stories are about finding love, however ours does not focus on this, meaning we went against the stereotype. The phone shows Megan texting Hazel saying that she misses her. Megan then receives a text from her Mum, and she finds out her Mum is pregnant. Although pregnancy is common in teen angst films, it is uncommon for the mum to be pregnant.

Genre and How the Opening Suggests It 

Screenshot 7 shows Megan sitting alone with lots of her classmates sitting away from her. This suggests that she is either new or unpopular, and having a new or unpopular main character is stereotypical of a teen angst film, therefore this shot suggests the genre.

How Characters Are Introduced

Two of the most important characters, Ellie and James are in the title sequence. James runs into her, knocking her over, which shows that he is going to cause problems for Megan. On the other hand, Ellie who ends up being Megan's best friend, is not as kind to her in the title sequence. She laughs at her and deliberately bumps into her. Most of the main characters are in the title sequence, and the most important characters have the actors name underneath.

Special Effects

We used a range of special effects in the title sequence. The first special effect we used in the title sequence was slow motion and fast motion. We used this many times. We first used slow motion when Megan falls over - the slow motion emphasises the fall as the papers fly everywhere. It exaggerates the fact that she is having a bad day, and the main character having a bad day at the start of a film is a convention that we chose to follow. We also use it when introducing the characters for the first time. The camera goes slow over the characters and fast in between them so that the main focus is on the characters.

Another special effect we use are transitions between shots. An example of this is when there is a fade between two tracking shots. The fade acts as an ellipses and shows that a small amount of time has passed. We also used a swipe transition between the title sequence and the opening scene, showing that the time and location had changed.


Lastly, we used transitions for the titles. They fade on to the screen and then off again, meaning that they aren't in focus for very long. We found this effective because it meant that the titles weren't distracting the audience from the action on screen but was still readable if the viewer wanted to read it.
Screenshot 9 shows a title while it is fully on display.

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